US Nicotine Pouch Price Index
As of July 15, 2026, the median best price for a nicotine pouch across the 8 US retailers NicRadar tracks is 23.2¢ per pouch, shipping included — measured over 793 in-stock products from 27 brands (7,162 live offers). Every figure on this page recomputes from live data continuously; cite it with its date.
What pouches cost by brand
Median and lowest live per-pouch price per brand (in-stock, shipping included), for brands with 3+ tracked products. Brand name links to its live cheapest ranking.
| Brand | Products | Median /pouch | Cheapest /pouch | Retailers |
|---|---|---|---|---|
| VELO | 65 | 40.0¢ | 16.4¢ | 6 |
| ZYN | 64 | 28.3¢ | 25.9¢ | 5 |
| FRE | 60 | 21.6¢ | 20.0¢ | 6 |
| Lucy | 51 | 29.9¢ | 24.6¢ | 6 |
| Pablo | 49 | 38.0¢ | 29.9¢ | 1 |
| On! | 43 | 17.4¢ | 16.3¢ | 6 |
| NYKD | 42 | 18.6¢ | 18.4¢ | 3 |
| Rogue | 41 | 20.9¢ | 18.9¢ | 7 |
| Zone | 39 | 14.0¢ | 5.0¢ | 6 |
| ALP | 35 | 20.0¢ | 5.6¢ | 6 |
| CLEW | 33 | 10.0¢ | 10.0¢ | 3 |
| SYX | 28 | 14.3¢ | 14.3¢ | 2 |
Does buying in bulk actually save money?
Median per-pouch price by order size, across all live offers.
| Order size | Live offers | Median /pouch |
|---|---|---|
| 1 can | 1,332 | 24.4¢ |
| 2–9 cans | 1,653 | 25.9¢ |
| 10–24 cans | 1,749 | 23.7¢ |
| 25+ cans | 2,428 | 22.0¢ |
How much does shipping change the real price?
For single-can orders, 81% of live offers ship effectively free (free-shipping retailer or threshold met). Where shipping is charged, the median added cost is $5.00 per order — which is why NicRadar ranks by the shipped price, not the sticker price.
Method: prices are crawled from each retailer several times a day, normalized to price-per-pouch (pack price ÷ cans ÷ vetted pouches-per-can) and include real shipping. Details in the methodology. See also the weekly drop report. This page may be cited freely with attribution to NicRadar.